Profile

HellesGrind

Building creative apps and tools using genAI and code

About Me

I’m a full-stack engineer and entrepreneur.

I build end-to-end AI-powered products — from backend and frontend to scalable infrastructure.

My current focus is generative AI.

I’m developing tools that help automate creative performance marketing — generating, testing, and improving ad content with the help of AI.

I like working close to the metal: fast iterations, clean systems, and shipping things that actually run.

Tech Stack

Languages

Python Python
JavaScript JavaScript
TypeScript TypeScript

Backend

FastAPI FastAPI
Express.js Express.js
Node.js Node.js

Databases

PostgreSQL PostgreSQL
Firebase Firebase
Supabase Supabase
Neon Neon
BigQuery BigQuery

Frontend

React React
Astro Astro
Next.js Next.js

Cloud & DevOps

Railway Railway
Google Cloud Google Cloud
Docker Docker
Git Git

AI/ML Infrastructure

FAL.ai FAL.ai
Replicate Replicate
RunPod RunPod
ComfyUI ComfyUI
OpenAI OpenAI
Anthropic Anthropic

Projects

Unreal Labs

Co-founder, Engineering

Building an AI agent that automates entire performance marketing workflows. Our system generates, tests, and optimizes ad campaigns using advanced generative AI.

  • Pre-seed: Sequoia Capital, First Round Capital
  • Managing 40% of ad budgets for pilot clients in closed beta
  • AI campaigns consistently outperform human-created campaigns
Closed Beta

Pre-seed round backed by:

Sequoia Capital First Round Capital
AI/ML Performance Marketing Automation Generative AI

Unrealme App

Co-founder • Engineering • Backend

AI-powered video generation app for iPhone. Users can create personalized videos by uploading photos and selecting scenarios. This B2C product provided key insights that led to our successful B2B pivot.

  • First iteration of Unreal Labs as a team that led to successful B2B pivot
  • Built complete backend infrastructure for video generation and processing
  • Market insights led to successful pivot to B2B AI marketing
  • We actually launched the app in the App Store

Frontend

Swift

Backend

JavaScript Express

AI/ML Infrastructure

FAL.ai RunPod Replicate

Database

Firebase

LiterallyMe Sticker Bot

Solo Project, Founder • Super fun viral sensation

AI-powered Telegram bot for personalized sticker generation. What started as a fun side project evolved into a viral sensation with users worldwide creating millions of custom stickers.

  • 170K+ Monthly Active Users - absolute viral growth
  • 700K+ total users across 100+ countries
  • 2M+ stickers generated - super fun for users
  • $0 marketing spend - pure viral organic growth
  • Scalable infrastructure

Back-end

JavaScript Express Python FastAPI Telegram Bot API

Front-end

Telegram Bot API

AI/ML Infrastructure

RunPod Docker

Database

Firebase

Literally Me Photo

Solo Project, Founder • My first full-stack application

AI-powered photo generation web app built as a Telegram Mini App. My first end-to-end project where I architected and implemented the complete stack from infrastructure to user interface.

  • Built entire application from zero - frontend, backend, infrastructure
  • Implemented custom AI training pipeline for personalized photos
  • Designed complete user experience from onboarding to generation
  • Telegram Mini Apps integration
  • Solo architecture to deployment

Frontend

React TypeScript

Backend

JavaScript Express

AI/ML Infrastructure

FAL.ai

Database

Firebase